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Wednesday, 19 August 2020 23:25

The Official History of the VESPA Scooter Celebrates 75th Anniversary Featured

The Official History of the VESPA Scooter Celebrates 75th Anniversary The Official History of the VESPA Scooter Celebrates 75th Anniversary

vespa 75th anniversaryNEW BOOK NEWS

In celebration of Vespa’s 75th anniversary, VESPA: STYLE AND PASSION is the official history of the legendary and iconic scooters.

From its introduction in 1946 by the Italian firm Piaggio, the Vespa enjoyed quick success. The scooters’ diminutive size and affordability were perfect for promoting postwar mobility and soon became more than a means of transport but a cultural icon.

 

Vespa Style & Passion tells how the scooter evolved into a marque that has sold over 19 million units on six continents. A rich selection of visuals includes dozens of studio images of the most significant models as well as period advertisements, rare archival photographs, and images of Vespas in popular culture and motorsport. Mod culture, perhaps most responsible for spreading scooter culture, is also given its due with images of customized Vespas.

 

The Vespa is not simply a scooter, but the scooter, known and appreciated the world over—a rare example of a motor vehicle that survived crises and fashions, always remaining faithful to the original concept. This is the definitive story of that influence.

 

If you’re interested in covering this gorgeous, informative book and would like a review copy just reply to this email. You can also preview the book here: https://bit.ly/3ewKLK1

 

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