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Wednesday, 18 March 2020 20:28

Off Road Advertising Warning from MMIC CIMC Featured

mmic cimc A recent government ruling has KIA in hot water for being in the water.

A new SUV advertisement shows their SUV turning off the pavement, blasting down a dirt road and diving through a stream. Little did they know that governments such as Alberta's prohibit this activity. KIA fought that the commercial was filmed on private property and their commercial noted "Closed Course". The full ramifications for KIA are not known at this time. What is known is that they probably lost a lot of production money.

The moral of the story is that to be safe with your advertising don't show OHVs in the water! More on the story here.

Last modified on Thursday, 19 March 2020 20:38

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